Web development and design may not be considered part of a marketer’s wheelhouse but knowing the basics could make things easier in your day-to-day — especially if you are uploading content yourself. From short learning bursts to group problem-solving bootcamps, we deliver our learning at scale. Always designed for immersion and engagement as part of your Econsultancy Multi-Touch Learning journey.

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Marketers have limited time, but stakeholders may be asking for an ROI now. Use this course to master the basics of organic and paid Instagram strategies. Copywriting is the lifeblood of any serious content marketing effort. In this course, you’ll learn the basics of copywriting as they relate specifically to online marketing. The course focuses on standing out among millions of other publishers in your niche, attracting your audience’s attention, and positioning your product’s features as top-tier benefits.

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This foundation course offers a collection of bite-size video tutorials, each about two hours long. Each course on the program introduces a new digital marketing topic. Starting with the basic framework and concepts, you’ll go on to learn about the foundations of search engine optimization , Google Ads, content and social media marketing, and more. As a high-level introduction, don’t expect to come away with in-depth knowledge. It’ll also provide enough insight to help you figure out which areas might interest you, helping you decide what to expand on if you choose to take things further.

The downloadable slides and study guides also help in revising the course. With the boom of the internet in the past few decades, digital marketing has grown exponentially across all the industry verticals. The main reason behind this growth and popularity of Digital Marketing is the fact that, unlike traditional marketing, digital marketing leverages digital mediums to reach out to a vast amount of people. Digital marketing has also enabled businesses to interact with targeted audiences in real time, which has been instrumental in increasing its popularity.

Alison® online courses are the most affordable and flexible way to learn and gain new skills while earning valuable certificates and degrees, for free. Gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms. online marketing training Marketing course gets even more into the weeds on core social media platforms that businesses around the world are using to engage with their market and drive growth in their business. Keeping up with trends is particularly important in the fast-changing world of digital marketing, where you have near-unlimited competition for the attention of your target audience.