From issuing promotions, communications, and incentives to potential customers throughout the day, our mobile marketing services will give you the tools to achieve the upper hand on your competition. Airshipis global mobile app marketing automation platform that helps brand owners to grow their business. Plus to the extensive suite of app marketing tools, it provides sophisticated mobile analytics system. It features user-level customer intelligence tool to reveal mobile app users cohorts that drive revenue, tools to predict and prevent mobile app churn, as well as to track mobile users behavioral patterns.

People tend to respond to messages sent via text, especially because they’ve opted in to receive your messages. Marketers can also customize communications to help them feel more personal. Most U.S. consumers have smartphones, making mobile communications a reliable way to reach them.

In need of digital marketing services?

Mobile marketing can take many forms, including text message marketing, push notifications, video messaging, in-app advertisements and location-based marketing. No matter which mobile marketing format you use, it’s crucial to connect with customers at optimal times, without annoying them. Many apps, services and platforms can facilitate mobile marketing for businesses, helping them reach more potential customers.

What is mobile marketing?

Mobile marketing is a digital marketing strategy that targets customers on their smartphones, tablets and other mobile devices. It’s a multi-channel activity that reaches devices through many touchpoints such as SMS, email and QR codes. But it also includes some aspects of social media marketing and marketing for apps. Mobile users can use in-app messaging when already logged into your mobile app to engage with your brand.

They’d have to be sitting in traffic at a specific spot to see a billboard or bus ad. Proximity marketing lets you pinpoint who you connect with based on where they are. For example, if customers are near a competitor, you can offer them an incentive or discount to come to your business instead.

We work with you to determine short and long-term campaign goals, and get to the very heart of your brand. We then build a strategy, drawing from customer trends and competitor analyses that comprehensively meets your business needs. We’re data-driven by default and ensure our recommendations are backed by the latest trends in online marketing.

Here at IronMonk, we quote each client through a tailored proposal and provide detailed estimates which are based upon the unique needs of each client’s project and business needs. We leverage organic and paid ad channels like PPC (‘Pay Per Click’) to maximise your ad budget. Optimize one-way and two-way SMS communications in any market; engage through Facebook and others. Will design the most interactive mobile promotion strategy for you, around you. Near-field communication is a short-range wireless connectivity technology that lets NFC-enabled devices communicate with each other. More than 75% said they had a more positive view of a business when they received text communications from them.

A great mobile marketing strategy should include a variety of touchpoints along the user lifecycle. Customers are leaning towards retailers who offer exciting and convenient AR experiences. Plus, over 90% of Snapchat users say they’re interested in using AR experiences for shopping on social media channels. Also, around 90% of shoppers say that a positive experience on mobile will make them buy again. And this creates exciting opportunities for mobile marketing strategies to focus on.

There are a variety of ways that mobile ad marketing campaigns can be paid for. These include flat fees for running an ad for a certain period of time, or on a cost-per-click basis, a cost-per-thousand basis, or a cost-per-acquisition basis. Facebook, Google, Apple, Instagram, and other social platforms all offer the ability to start your own mobile marketing campaign.